Holistic Young Planners Education

How to go from consumer behavior to consumer understanding and ultimately consumer insights. Dare to step away from the classical personae and embrace diversity, equity and inclusion as well as common ground between sub-targets in an ever more complex society.

Date: Wednesday, May 24th 2023 - 19:00 till 22:00

Location: The Building (TBWA)

Bruno Wattenbergh

Chairman of the EY Belgium Innovation Board; Professor of Strategy and Entrepreneurship at Solvay Business School. Founder and COO of Impulse Brussels (before Brussels Enterprise Agency). Chairman of the Executive Board of the Microsoft Innovation Center Brussels, Chairman of the Brussels Guarantee Fund and Expert of the European Research Council.

Dennis Snijder

Dennis Snijders is Service Line Director Strategy at iO. Over the years he’s worked for companies such Carrefour, Samsung, Alken Maes, Unilever, Q8, The National Lottery, and Amnesty International. Dennis often finds himself helping brands transform their marketing strategies to the new, interactive context of today. 

Dieter Riemaeker

Dieter Riemaeker is a freelance brand-  and campaign strategist with over 17 years experience. He worked on national and international brands like Toyota, Douwe Egberts, Kom op Tegen Kanker, Dela, Leonidas… . As a consumer psychologist and a marketeer, Dieter bring business solutions and brands closer to the real world and people's real needs.

Dimitri De Lauw

Dimitri De Lauw is head of Strategy at Accenture Song. +20 years experience. Works for brands as De Lijn, VRT, Medtronic,...Looks at brands and their role beyond communication. Member of the Effie Jury sind 2021.

Dominique Poncin

Dominique Poncin is Head of Strategy at FamousGrey. He helps brands such as Volvo, UNICEF, Proximus, Nieuwsblad make a mark in business and society. As a former Effie Jury member and (co-)writer of 10 Effie cases he has a keen interest in the communication science behind creativity to prove effectiveness.

Francesco Caccamese

Francesco Caccamese is Strategy Director at RCA. He has worked with clients such as Fiat Chrysler, BMW, VRT, Onderwijs Vlaanderen, SBB, BelOrta, Umicore, VDAB and the Federal Government. He likes to combine empathy with analytical thinking, to come up with strategies for sustainable impact.

Joris Joosten

Joris Joosten is Head of Strategy at Springbok Belgium, where he is leading a team of experts on brand, creative, content, UX/Service Design & performance. He focuses on helping clients be more innovative, so they are aligned with users’ values and task themselves with the challenges their users face.

Kendy Smits

Kendy Smits is a freelance brand and marketing strategist. She has worked for brands like LEGO, Baloise SPA, Fairtrade, Lexus, KU Leuven, Securex and Akzo Nobel. Combining strategic skills with a coaching mindset, she goes the extra mile. In 2023, she will be a Effie Awards jury member. You may come across her on her motorcycle on the twisty roads during weekends.

Sofie Verhalle

Sofie is a freelance communication strategist with a knack for communities & inclusion. She has built up twenty years of experience in the sector. Clients include(d) Colruyt, De Lijn, UZ Gent, Nike, Oxfam Wereldwinkels, Visit Flanders. She’s a connector between people, tools and ideas. Her heart beats for making a societal impact.

Stef Selfslagh

Stef Selfslagh is a renowned and award-winning creative director, who has worked for reputable advertising agencies such as Duval Guillaume and Boondoggle and has recently joined LDV United. Some of the campaigns he contributed to were included in the book Game Changers - a reference work celebrating campaigns that revolutionised the marketing industry. Having led multidisciplinary brand teams, Stef feels at home where strategy meets creativity and analysis meets imagination. Since 2015 he has been writing interviews, long reads and columns for De Morgen.

Tijs Vrolix

Tijs Vrolix is an experienced strategist and service designer at iO. Having previously worked for a variety of agencies, consultancies and product companies, Tijs today combines those marketing and design perspectives in his CX-focused work.

Tom Theys

Tom Theys is Executive Vice President Global Strategy at FCB, a global legacy advertising network that celebrates its 150th anniversary this year. There, Tom is responsible for developing and training strategic tools and has worked with brands such as Levi’s, AB Inbev, Clorox, Kleenex, Tommy Hilfiger, GSK and Nivea. Tom loves making the complex simple and the simple interesting.

Vincent D'Halluin

Vincent D’Halluin is Strategy Director and Partner at mortierbrigade. He helps great brands such as ING, Lotto, STIB-MIVB, DreamLand and De Morgen tell their unique story. He likes well-defined problems and clear, surprising solutions.

Yves Van Landeghem

Yves Van Landeghem is Strategy Director at Publicis Groupe where he divides his attention between Belgian, Dutch and European brands like Carrefour, Eneco, Arla and more. He is allergic to short termism and a staunch defender of strategy over tactics.